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The Academic Journal of Global Marketing, Trade and Sustainability Studies is a scholarly, peer-reviewed journal that explores the dynamic intersection of international marketing, global trade, and sustainable development. It provides an interdisciplinary platform for academics, researchers, policy analysts, and industry professionals to publish high-quality research and critical insights into how marketing strategies, trade policies, and sustainability initiatives influence business practices and global markets.
The journal covers a broad array of topics, including international consumer behavior, global branding, export-import dynamics, trade liberalization, supply chain sustainability, ethical marketing, cross-cultural marketing strategies, e-commerce in global contexts, environmental and social governance (ESG), and the impact of international trade agreements on local economies. It particularly emphasizes research that advances understanding of how marketing and trade activities can be aligned with sustainability goals such as responsible consumption, climate action, and inclusive economic growth.
